"Our recent observational study showed one in two drivers exceeding 30, 50 and 60km/h speed limits. In a separate study, one in ten drivers admitted driving after drinking alcohol last year.
"Our research indicates higher levels of social acceptability of drink-driving in recent years, and that one in four drivers believe it is acceptable to drive short distances after having a drink.
"There are also high levels of mobile phone use in Ireland. Survey research from 2023 has indicated that approximately one in five motorists are checking their phones while driving."
The short audio messages will be broadcast on 2FM over the coming weeks.
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