Fashion creative Zeda the Architect shares her round up of the most memorable moments at London Fashion Week, from Charlie XCX's takeover, to a sustainable buy and sell runway in real time.
London Fashion Week SS25 was nothing short of spectacular, blending cutting-edge design with unforgettable experiences. From bold statements on body inclusivity to high-octane performances, each event felt like a celebration of fashion, art and self-expression.
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I had the privilege of attending some of the most talked-about shows and parties, where the lines between creativity and culture blurred into pure magic.
Here are my top highlights from London Fashion Week.
eBay
When you think of Fashion Week, "pre-loved" might not be the first word that comes to mind - well that was until eBay decided to crash the high-fashion party in the most stylish way possible.
Enter: Endless Runway, a celebration of secondhand stunners featuring designers like Alexander McQueen, Chopova Lowena, Wales Bonner, Simone Rocha and so much more. The best part: you could shop the looks in real time as the models strutted down the runway.
The fabulous show was styled by eBay’s pre-loved style director, Amy Bannerman and what I loved was that this catwalk wasn’t just about vintage finds - it was a full-blown homage to 40 years of London Fashion Week.
From the Chopova Lowena skirt that's trending online right now, to the fun Stella McCartney 'Smile’ jumper, to a gorgeous customised Mulberry bag. With prices ranging from a thrifty €24 to a "maybe next paycheck" €1,000. It was the kind of treasure hunt that only eBay could pull off, with Bannerman playing fashion pirate in the best way possible.
The message was clear: secondhand is officially front-row material. As Bannerman said, it’s all about "fashion’s ability to endure, reinvent, and surprise." And who doesn’t love a little reinvention, especially when it’s this chic?
Karoline Vitto
One designer who’s had body positivity entrenched in her DNA from day one is Karoline Vitto, and her show was hands down my favourite of the season. It wasn’t just about the clothes (although they were beautiful); it was how the show made me feel.
In the show notes, Vitto shares her inspiration and the collection title stating that, "Undertide embodies the resilience and spirit of women facing the storm, both literally and metaphorically." And let me tell you, that message hit hard.
For her debut solo show at London Fashion Week, she transported us to the swirling seas of Rio de Janeiro, inspired by the festa de Iemanjá. Picture a stormy coastline, flowers floating on the waves, and the power of the ocean, from which Vitto’s women emerged like goddesses, unapologetic and unafraid to show every curve.
Her signature sculptural hardware was a standout, celebrating, rather than hiding, the body’s so-called imperfections. The accessories, created in collaboration with São Paulo jeweller Carlos Penna, took the look to another level.
Vitto transformed humble materials like jersey and viscose into something magical, and used SeaCell (fabric made from seaweed!) for mini-dresses in blush and candyfloss pink, inspired by the Rio sky at dawn. Sustainable, stretchy, sexy, and stunning—what’s not to love?
It was also note-worthy how the front row was filled with UK pioneers of the body diversity movement such as Felicity Hoffman and Ellesse Char.
While walking that walk and talking that talk, Vitto’s debut on the LFW schedule was nothing short of empowering. Her designs made one thing clear: the woman, in all her glory, is always the highlight.
Charli XCX x HM
As if London Fashion Week wasn’t exciting enough, Charli XCX and H&M took things to a whole new level with their "Brat Autumn" party. The party, held at Copperbox Arena in East London, was H&M’s kickoff to their three-month event series celebrating the brand’s new, re-energized look.
The venue was transformed into a playground of creativity. Imagine walking through laser-lit installations by artists Maximo Recio and Weirdcore (the same genius behind visuals for Aphex Twin) while rubbing shoulders with influencers, models, and fashion’s elite.
But the star of the night was none other than Charli XCX. In a custom H&M look, she took the stage and performed an electric set, reminding everyone why she’s not just a pop star but also a style icon. As lasers danced through the venue, Charli brought her irresistible mix of avant-garde energy and accessibility.
This event was the first of 12 global celebrations in H&M’s re-energised event series. Fashion capitals like Stockholm, Milan, and New York are also on the roster, where each city will host its own unique party celebrating local talent, creativity, and, of course, style.
As H&M Creative Director Jörgen Andersson put it, "We are bringing together communities, celebrating local talent, and making the case for H&M’s history in the amazing intersection between fashion and music."
HARRI
Indian designer Harikrishnan Keezhathil Surendran Pillai, or HARRI, made a bold return to London Fashion Week with his fifth Spring/Summer 2025 collection, showcased at 180 Strand as part of the NEWGEN programme, powered by Pull&Bear and the British Fashion Council, which spotlighted a range of emerging designers.
HARRI’s latest offering continued to push boundaries with his signature latex material, this time refined into a more mature, sophisticated form.
The show opened with a model gliding down the runway in a ballooned latex jumpsuit that shone under the lights, while other looks featured exaggerated shoulder designs and swollen footwear. Black, white, and khaki/grey hues dominated, creating an eerie, erotic vibe. Delicate latex dresses sported whimsical hoops, and armour-like outfits added an apocalyptic edge.
The show concluded with duos and trios strutting in hand-in-hand, decked out in latex that clung to the body, enhancing every movement. My favourite part of the show was the way the models moved, it told a story itself in a way.
HARRI’s evolution past the virality of his past designs, continues to captivate, as he balances between whimsy and darkness in both menswear and womenswear. I honestly believe him and his team are the ones to watch.
As the lights dimmed and the final models left the runway, London Fashion Week SS25 left us with a clear message: fashion is evolving, and so are we. London once again proved it’s a city where style, creativity, and culture converge in the most electric ways.
Until next season!
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