FéRí, the Irish brand inspired by vintage, farming and flowers

Charlotte Ryan Charlotte Ryan | 07-06 00:15

What this creates, then, are flowers that are "slightly mythical", where dandelions and thistles crossover with hydrangeas. "I really paint from the heart, it's really organic and I suppose what I focus on the most is colour and how it looks overall as an abstract floral drawing. So in that sense, there's of course imperfections, it's organic.

"But I love that and when I create digital or repeat prints I can see that throughout the pattern and sometimes I will know that bit was a mistake or ... It just makes each piece more unique."

Vintage plays an important role in the design process, both in terms of appearance and also construction, Rochford says.

"Growing up we had a dressing up box of clothes that I remember as a child that we used to pull out all these random scarves and prints and dresses", she says, the memory of which fuels her design process.

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"I love the feeling that that evokes so I always wanted to capture that feeling within my own designs where you don't know what the print is going to be and how you layer it and it's quite eclectic."

Rochford went on to build her own collection of archive and vintage items, studying the construction of each design with a keen appreciation for cuts and finishing details.

That said, her designs are "still focused on contemporary shapes, the shapes are for the woman of today", from bias cut dresses to flowing duster coats. "It's like, taking inspiration from the vintage pieces but bringing it into, definitely, modern living."

Don't be scared to really go for it. Weddings are the opportunities when you can showcase your most beautiful pieces, like, get them out of the wardrobe and wear them. With F pieces, they are slightly a bit more [of an] investment, some of them are longer length", though as she showed on the day herself, they can be styled with cowboy boots for a more relaxed look.

"I definitely want them to be worn", she says, rather than only saved for special occasions.

When it comes to being sustainable in buying for weddings, she suggests swapping items with friends and making sure that what you're buying is something you truly love, because then it'll definitely be worn time and again.

"I think it's just like, following your heart and not being scared to embrace colour and prints and have fun with it.

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